This is the Zombie Meter Shopify App Help & Support Page.
Zombies are visitors who are not interested in your products - they see your store for the first time in 90 days, they check out only 1 page per visit, spend 5 seconds or less on that page and don’t engage - don’t click on anything or scroll down the page. They don’t look very alive.
Why are they not interested? There could be a few reasons - they don’t need your product, they got bored at work, they clicked a link by accident, the price was too high, they thought it was something else or they didn’t like your website.
We divide your customers into 5 segments:
- Zombies - first visit in 90 days, 1 page per visit, left within 5 seconds (or less) and didn’t engage in any way
- Half-Zombies - first visit in 90 days, 1 page per visit, spent more than 5 seconds or engaged in any way (for example clicked the photo or scrolled down the store)
- Potential customers - returning visitors or visitors that saw more than 1 page - in other words, they seemed interested - this is the group who has to be the biggest for your store to increase your conversion rate
- Dropouts - Potential customers who added a product to the shopping cart but left without paying
- Customers - People who bought something
It means that you will have a small number of sales (if any at all) - if your visitor is interested they will look around, check out different products, click the photo of the products or come back to your store. A lot of Zombies means that a lot of your visitors are not interested - you have to find the right audience for your products.
It depends on your marketing strategy - the most common problem is the wrong target audience - in the case of a lot of Zombies - a not interested audience. If you are running ads (like FacebookAds) - you have to change your ad settings.
Can you get rid of all the Zombie? No - there is a lot of them :)
There is no possibility that all of your visitors will be interested in your products - there will always be some zombies. The average conversion rate (the percentage of visitors turning into buyers) at the end of 2017 in the US was 2,48% - that means that only 2 (and a half ;) ) out of a 100 visitors would buy something. Remember that it’s an average, which means there are a lot of stores that have much lower conversion rates - You can find your conversion rate in your Shopify Reports section or in our app.
It often means that you have an interesting product but the customers are not willing to buy - there can be different reasons - they don’t trust the site, the price is too high or they are looking for something a little different (another color, size, etc).
That’s a great question! Getting great products in front of interested customers is the most important thing in e-commerce. Our “Potential customers like” section is a list the most popular products among visitors in the “Potential customers” segment - visitors who seemed interested.
Unfortunately no. Our app works in real time - we analyze your traffic from the moment a visitor enters your store so we can’t see your historical traffic.
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We are datainq - an e-commerce & retail data house. We build tools that help grow the revenue of online and offline stores using the power of AI and machine learning. We also build Shopify apps and run a Apps for Ecommerce blog :)
Yes! You have 14 days to try out ZombieMeter and check who visits your store - then we charge you 2,99$ per month.